News

Legends Ride® 2012 Tickets Now On Sale for 5th Annual Charitable Event

DEADWOOD, S.D. (11/11/11) – The Sturgis Buffalo Chip® will once again kick off the annual Sturgis Rally with its premier charity event – the 5th annual Legends Ride on Monday, August 6th, 2012. The Ride That Rocks™ has sold out annually, with tickets for the 2012 Legends Ride on sale November 11, 2011.

Legends Ride participants will join an array of celebrities, artists, builders,
industry insiders and fellow riders from around the globe on this 55-mile scenic
Black Hills ride from historic Deadwood, S.D. to the world famous Sturgis Buffalo
Chip.

Since the first Legends Ride in 2008, the event has continually attracted many
of the biggest names in show business as well as legends from the world of
motorcycling. Past riders have included Aerosmith’s Frontman and American
Idol judge Steven Tyler, “Big” Kenny of Big & Rich, comedic icon Pee-Wee
Herman, America’s Favorite Survivor and Indiana Gubernatorial candidate
Rupert Boneham, King of Custom Arlen Ness, as well as Brian and Laura Klock,
and Hall of Fame member Michael Prugh, just to name a few.

Entering its 5th year, The Legends Ride has raised over $200,000 for local
charities. This year’s contributions will again benefit local Black Hills Charities,
including the Sturgis Motorcycle Museum & Hall of Fame and the Black Hills
Special Olympics.

“As always we are thrilled to bring back the Legends Ride for a fifth year,” says
Rod Woodruff, owner of the Sturgis Buffalo Chip. “There’s no better way to kick
off the Sturgis Rally than riding with great people for a great cause.”

The 55-mile ride begins in Deadwood at the Deadwood Tobacco Company
and the Silverado-Franklin Gaming Complex. The hospitality and atmosphere
of Deadwood turns to the sites and sounds of the open road as riders make
their way through the beautiful Black Hills to the heart of the Sturgis Rally at the
Sturgis Buffalo Chip. The Sturgis Buffalo Chip hosts a special Riders Reception
and meal, live auction with one of a kind collectibles from the world of music and
motorcycles as well as a major double-headline concert for all the riders of The
Legends Ride to enjoy.

“The Legends Ride has grown and given back to charity tremendously in just four
short years. The popularity of the event continues to grow, and we are grateful to
be part of something that helps so many,” said George Milos, executive director
of the Deadwood Chamber of Commerce & Visitor’s Bureau.

To purchase tickets, visit www.legendsride.com or call the Sturgis Buffalo Chip
at (605) 347-900 to get tickets to this annual charity ride and event. The Legends
Ride requires only a $150 contribution for the ride, and 100% of that goes directly
to its chosen charities.

Along with the Sturgis Buffalo Chip and Deadwood Chamber of Commerce,
proud sponsors of the Legends Ride include; Anheuser-Busch, BIC 4 Good,
Black Hills Harley-Davidson, Custom Chrome, Deadwood Gulch Resort, First
Interstate Bank, Ford Motor Co., Hot Leathers, Harley-Davidson Insurance,
Interstate Batteries, Knology, K & G Cycles, Loctite, Pepsi Cola Bottling Co. and
Victory Motorcycles.